Training : Digital Sales and Marketing
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Course sections
Section 1
Getting Started
1
Welcome
2
Buying a Domain & Hosting
3
Setting up your Email
4
Installing WordPress
5
WordPress Overview
Section 2
Wordpress Website Overview
6
Welcome
7
The WordPress Dashboard
8
Themes Overview
9
Installing Themes – Free and Premium
10
Plugins Explained
11
Installing Plugins
12
Classic Editor Installation
13
Installing Demo Data – Premium Themes
14
Elementor Drag and Drop Editor
15
WP Bakery Drag and Drop Editor
16
WordPress Customizer
17
Creating Menus
18
Media Overview
19
Blog/News Overview
20
Creating Blog Posts
Section 3
Vital Wordpress Plugins
21
Plugins Overview
22
Mailchimp
23
Google Analytics
24
Facebook Pixel Caffeine
25
W3 Cache
26
Yoast SEO
27
Ninja Forms
28
Wordfence Security
29
Updraft Plus
30
Smush
Section 4
eCommerce Setup
31
Woocommerce Setup
32
Payfast Set up – Card Payments
33
Products and Categories
Section 5
Mailchimp Setup
34
Mailchimp Introduction
35
Mailchimp Newsletters & Autoresponders
Section 6
Website Layout
36
Website Introduction
37
Planning Documents
Section 7
Website Build 1
38
Set up and Plugins
39
Customising the site
40
Home Page Set up
41
About us Page
42
Contact Page
43
Brochure Download
44
Product Upload
45
Shop Set up and Checkout
46
Blog Page
47
Customising the Shop
Section 8
Website Build 2
48
Setup and Install
49
Installing Plugins
50
Demo Data Install
51
Customising the site
52
Slider Revolution Set up
53
Home Page Set up
54
Forms set up
55
About us Page
56
Brochure Page
57
Product Uploads
58
Shop Setup and Checkout
59
Categories Shop
60
Media
61
Blog Page
Section 9
Social Media Advertising
62
Facebook – Page Set up
63
Pixel Installation
64
Thank You and Conversion Page
65
Creating Campaigns and Adverts
66
Successful Adverts
67
Measuring your adverts
68
Business Manager Overview
69
Customised Targeting
Section 10
Completing the First Order
70
Processing first order through Woocommerce
eCommerce Setup, Lecture 2
Payfast Set up – Card Payments