Training : Digital Sales and Marketing
The main goal is to show South Africans how to seize the power of online marketing and advertising to boost entrepreneurship.
Understanding how online Marketing & Websites work has become a Valuable Life Skill in the workplace. Social media marketing & designing websites can become a full-time career. I have also been able to work from home (or anywhere in the country that we are) which I believe most people dream of. In my course, I have done my best to put the knowledge I’ve acquired from 21 years in sales and marketing.
Whilst online marketing cannot be your only source of leads – it is an area that needs to be understood and added to your marketing channel.
The reason I have created this course is when I started out online 10 years ago, I had NO clue where to start and didn’t have the money to pay a designer or developer. I also get questions constantly around the braai (bbq) and when networking on this new field. I’ve spent literally hundreds of hours doing it myself ( along with a lot of failures!) and wish I had known what I know now!
This course is designed in an easy to follow online program, it will teach you everything from buying your first domain, setting up contact forms and autoresponders, right through to setting up and managing Social media marketing and implementing my 7 Stage system into your startup or business.
*Please be aware you will need to purchase hosting (I advise domains.co.za) which is circa R69 p/m. You will also need access to Wifi and data.
Firstly a Massive Welcome to Perfect Storm Training!
For the past 10 years it's been an incredible journey in online marketing, and for 21 years it's been a great journey in sales!
Probably the most exciting part of any start up is buying your domain. This lesson guides you through buying your first domain and hosting for your account.
In this video we will explain how to set up your email. One of the most important parts of your communication with your prospective clients is from your email - this explains how to set up your email (email@example.com or firstname.lastname@example.org)
The next step is installing the website onto your hosting. It`s incredibly easy to do, and you can think of it as installing a program onto your computer - A few clicks and a bit of information and your site will be online.
A brief overview of Wordpress and why I always use this open source platform.
Wordpress Website Overview
Where the magic happens - This video is a brief overview of your Wordpress Dashboard.
The Theme acts as the look and feel of your website. You can think of it as the cosmetics - It determines how your menus appear and how they are placed. I will recommend some themes that I have found very good - both free and premium.
In this lesson I will guide you through installing a theme into your website. It is as easy as uploading files (for premium) or finding a free theme and clicking on install.
A Very quick look at Wordpress Plugins - The functionality of all sites revolves around plugins. These allow you to have ecommerce through to language converters installed on your site.
In this lesson we will search for and then install a plugin.
We will create our first page in Wordpress - In this example I will create a page with Elementor.
WP Bakery is a Drag and Drop Editor that many premium themes use as there is a bit more customisation allowed with eCommerce. We will install the Editor and go through each part.
In this video we will look at the customizer within your Wordpress site. From here you will be able to install your logo, change the fonts and colours, the menu structures and so much more.
Changing the menu structure is one of the most important parts of a website. In this lesson we will go into exactly how to set your menus and structure.
An overview of uploading media such as images. We look at where images are stored on our site and how to access them.
Wordpres was originally set up for a blog - however it`s moved on a lot from there! However many people would still like to have a blog page set up and in this lesson we will have an overview of how we can set up our blog pages.
If you would like to add a blog to your site, I will show you how to set up your blog and write your first blog/news post.
Vital Wordpress Plugins
Mailchimp is an incredibly important part of my 7 stage system. Marketing is all about communication and mailchimp enable us to send out autoresponders and weekly newsletters.
The Facebook Pixel enable us to track and measure not only our visitors - but also the success rate of our campaigns from adverts. In this lesson we will simply go over installing a plugin that works with the pixel code.
Having a quick website can be the difference between making or losing a sale. W3 cache allows this to happen - a simple plugin to speed up our site.
SEO (search engine optimisation) is important in how your site is seen by google.This plugin is a simple to use plugin allowing you to enter keywords and is easy - even for the beginner.
Adding forms to your site allows you to capture leads - With ninja forms we can also add an autoresponder, ensuring your prospects are updated on your products/services immediately.
Security is incredibly important in our day and age. Wordfence does just that, with it’s free version allowing you to block certain attacks.
Woocommerce allows us to install a free ecommerce platform into our website. With a full checkout & order management system, woocommerce is used by thousands of websites globally.
Taking credit and debit cards is made a lot easier with the Payfast plugin. Set up an account with PayFast and you will be able to take card payments immediately online.
In this lesson we create our first products and categories. In this example we upload a few products and show you how to categorise each one.
In this lesson we will discuss how to set up an autoresponder along with creating a newsletter once your list starts to grow.
Planning your website is vital before each build. In this lesson we go over the simple process of organising files.